RealKidz Clothing is the first company to provide a complete line of clothing to plus-size girls between the ages of 5-12,
coupled with an online social network for the parents of these children to help them support their daughters and make healthy lifestyle choices
for their families.
The idea for RealKidz came to Founder, Merrill Guerra, after experiencing the frustration of trying to find clothing for her
plus-size daughter. After sharing this frustration with other mothers, she found she was not alone. Through the encouragement of colleagues at
the University of Michigan's Ross School of Business where she is a student, she formulated a business plan and secured initial funding from family
to start the business.
From our corporate offices in Ypsilanti, Michigan, we are
working to launch our Spring 2008 clothing line for plus-size girls,
followed by the launch of our online social network for parents
during the third quarter of 2008.
Our Philosophy:
At RealKidz, all kids are valued for who they are and encouraged to become the healthiest and happiest people they can be!
Our Mission:
To enhance children's self esteem by providing them with clothing they look good in and are excited to wear and by providing their
families with the support and encouragement to incorporate healthy lifestyle choices into their daily lives.
Our Vision:
To be the clothier-of-choice for children of all shapes & sizes, and a leading interactive source of information for the families
of those children on issues of health & wellbeing.
Our Values:
Socially and environmentally-responsible manufacturing practices at factories located in the United States
A Zero-Defects approach to Quality
A passionate commitment to 100% Customer Satisfaction
Providing healthy returns to our investors by operating a profitable, growing, well-managed company
Maintaining a fun, creative workplace where innovation is encouraged, talent is developed, and everyone feels valued, respected and happy to be here
Making a positive contribution to the communities in which we operate
