Our Philosophy:
At RealKidz, all kids are valued for who they are and encouraged to become the healthiest and happiest people they can be!
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RealKidz, Inc. provides age-appropriate clothing for plus-size, above-average and average-sized girls, soon to be coupled with an online social network for the families of these children to help them support their daughters and make healthy lifestyle choices for their families. The idea for RealKidz came to Founder, Merrill Guerra, after experiencing the frustration of trying to find clothing for her plus-size daughter. After sharing this frustration with other mothers, she found she was not alone.Further market research revealed that the girls’ plus-size apparel market is a $3.2 billion market that is only 16% served.Merrill’s idea for RealKidz went beyond just serving an untapped market, but actually starting a movement to support all girls’ self-esteem through providing them fashionable, age-appropriate clothing that both they and their parents are excited about. From our corporate offices in Our Mission: To enhance children's self-esteem by providing them with clothing they look good in and are excited to wear and by providing their families with the support and encouragement to incorporate healthy lifestyle choices into their daily lives. Our Vision: To be the clothier-of-choice for children of all shapes & sizes, and a leading interactive source of information for the families of those children on issues of health & well-being. Our Values:
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