It's been a big week here at RealKidz!  We have made some big changes to how we are bringing the RealKidz mission and vision to the public.  After a lot of discussion, thought, and soul-searching, I have decided to discontinue our Direct Sales model for now.  We have been working hard to get the network going and while I think we were finally on the right road with the right team players, we just ended up not having enough cash and time to give us the chance to make that happen.  This is the story of a lot of start-up companies.  In the end, it became a decision between saving the dream or sticking with the channel that I thought would work best for RealKidz. 

So where does that leave us?  Well, first of all, we were able to lower our prices on ALL our products between 25-40%.  That's pretty exciting for our customers!!  Second, we are focusing on advertising through the web to bring people to our online store.  Third, we are continuing but now with even more focus and intensity to put together the family network.  To that end, we are bringing on a couple of interns from the Ross School of Business at the University of Michigan to help get the framework and partnerships in place to be able to launch this important place for families to support one another in healthy living!!

What can you expect on the site?  You'll see more regular updates from me on our progress with the social network as well as requests for feedback on both our clothing and what you might like to see incorporated in our family network.  There will be a bit of time before we completely have the site changed over from mentioning our Consultant network to our current model.  I can do almost everything but the small graphics changes....here's me wishing I knew graphic design again!

To all the consultants who believed in the RealKidz business opportunity, I thank you for everything you have done to share RealKidz with your friends, family, and neighbors.  I wanted this to work for both of us!!  One of my greatest hopes for the future was celebrating your success with you.   Now that we've put that on hold, I ask that you continue to share RealKidz with your friends, family and neighbors.  Ask them to sign up for our newsletter.  We'll be keeping our community involved and updated on the progress of our social network. 

Finally, to my Direct Selling team, Karen and Rod, I want to say "THANK YOU!!"  You guys are amazing and I am thrilled and honored to have worked with you both!