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Archive for May, 2008

It’s been awhile…

Friday, May 30th, 2008

It’s been awhile since I last posted because things have been CRAZY!! I am wrapping up the deal on investment which means that I’ll be able to roll out the back to school line in August with improvements on the test market line and website. I’ll also be able to launch the style consultant network in late June. We’re putting everything in place to make sure we have a solid foundation for our consultants and great products for our kids!!

I’m busy dealing with all sort of things but I’m super excited about where this is all going. In the meantime, school is almost out for the kiddos so we’re doing all sorts of end of year school things. Ruben started baseball and I’m learning how to coach him with that. Gabi is learning tennis (and Ruben will too) so we’ll all get to go hit balls around together. My babysitter is going to be watching my kids over the summer and I’m SUPER excited about that as well. She’s just a God-send (in every way!!).

We’re doing a photo shoot this coming Wednesday so by the following Monday we’ll have pictures on the website of the girls in our clothing. How exciting! It was frustrating to not be able to get that done sooner but it’s worth the wait to be able to have Myra Klarman taking our pictures again. She’s such a talented and gifted photographer.

Have a great weekend!!

3…2…1…Launch!

Thursday, May 1st, 2008

Well, it’s official!! We have launched the test market line of clothing for spring 2008. How exciting!! It’s been a long time coming but I’m so glad it’s finally here. I’m looking forward to receiving feedback so that we can continue to improve the product and meet our families’ needs. It hasn’t been without hiccups. I had to send back the crop pants to get them resewn correctly and it took longer for everything to arrive and for the website to finally make it through all the testing than I thought it would. But, in the end, we made it! Now we are working on adding shorts for the next run and beginning the process of creating the fit for our plus size girls to add to our fall line-up.

The next step is to get everything in place so that we can launch the network of style consultants. We’re excited to be working with a firm with many years of industry experience who will be helping us build a solid foundation for our consultants to build upon. My goal is to have enough put in place to enable our first consultants to come on board in June.

Meanwhile, I’m talking with one of the major hospitals in the area and hope to have a relationship formed to enable us to bring on professionals who deal with childhood health issues to partner with us as we mold the social network.

What an exciting time! Mix that in with my graduation, my daughter’s 11th birthday, and the real possibility of investment in the near future and you have a recipe for excitement (mixed in with a bit of stress induced insomnia).