Picture This!
Myra Klarman, our photographer, has done it again! You can check out her blog here. We had our photo shoot this past week and I think you’ll agree it’s a huge improvement to the website! We ended up only having two models. I had tried for more because I wanted a mix of younger and older models and a bit more multi-ethnic feel, but I had bad luck and timing conspire to whittle it down to just two at the end.
My hope and thought is that being able to see how the clothing fits on girls’ bodies will encourage people to place orders. The other challenge we’re having is that for some reason people haven’t been figuring out that they can click on the image with the categories to access more colors and a choice of graphic designs. We have tried to make that clearer through indicating the number of items available and putting text on the page that tells people they can click to find more.
In the meantime, we’re in the process of adjusting our fit to make the back to school line even better. Our designer, Adriana, is gearing up for our back to school production and with our new manufacturer we can count on high quality goods delivered on time and to our specifications. We are still manufacturing in the states, but will now be using a cut and sew operation out of Los Angeles.
We’re also gearing up to launch the style consultant network. We’re having a meeting at the end of June to talk with interested consultants in the area, explain the opportunity, and begin the process of identifying some our founder’s circle leaders.
There is a lot going on and there is also a lot of uncertainty due to the still unresolved funding issue. We have a partial commitment and are working to fill out the rest of what’s needed so that we can move forward with the intiatives that will put us in the marketplace in a strong way.