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Chicago…It’s a wonderful town!

April 3rd, 2008

Man, the titles are hard to come up with and I’m sure you get sick of (as much as I’m tired of writing) “clothing update.” Well, woohoo, I have a reason for a fun title. I’m heading to Chicago Sunday to visit the cut and sew manufacturer on Monday morning. I’ll be meeting my pattern maker there who is essentially overseeing production and quality for me as she’s located there in Chicago and works well with the manufacturer. I’m looking forward to the visit. Gloria moved her shop since I visited (and I don’t blame her, it was the middle of winter and she had no heat!). I haven’t seen the new facility but it sounds like a much better place for her and her staff. I’m planning on taking pictures of Gloria and Jeanne (my patternmaker) and of the production process to post on the site.

It will be a quick trip there and back, but I’ll have the opportunity to reconnect with a great friend of mine from business school and his wife who now live in Chicago. I’m looking forward to catching up with them and seeing them in their element! They always were big city people kind of trapped in a much more suburban milieu (I always wanted to use that word!) here in Ypsilanti.

I’ll post again soon!…no really! :)

Clothing is In Production!!

March 25th, 2008

I am very excited to share with you the clothing is finally in production!! All of the fabric, labels, and elastic are at the manufacturer and she will be ready to ship the finished goods in about three weeks. I am now in the process of having the catalog “turned on” to accept orders. As soon as that is ready, I’ll be emailing everyone on the email list to let them know they can place orders (of course, their cards won’t be charged until their order is shipped to them!).

It has been a long and exciting road to get this far! I am looking forward to finally being able to help out “my girls.”

I will also launch the network of independent representatives in April, so that women who are interested in selling this product to the children and families in their community can also generate some income for themselves.

As soon as I know the delivery date, I’ll post that on the blog!

Almost There!

March 13th, 2008

Just thought I’d take a moment while I’m sitting here nursing my son with the flu to give an update on where we are.  I’m ording all the materials this week for the clothing (fabric, elastic, labels, bags).  They should be to the manufacturer next week and then it’ll be three weeks and we’ll actually have clothing for sale!  This is scary exciting! 

I was very happy with the results of the size samples.  The size samples are where you make up the clothing in a selection of sizes (smallest, largest, middle) to make sure the grading (changing the pattern into the different sizes) is accurate.  I’m confident our sizing will be great for above average girls.  I can’t wait until we can start working on the sizing models for our plus size girls.

 We’re still moving forward with fundraising.  We are having conversations with several angel/funding groups and high net-worth individuals.  I am excited about their interest and am doing my best to convey the value of this investment.  This investment will allow us to offer a broader line of clothing and sizing sooner and therefore reach more people.  It will also enable us to start building the social network for parents.  This process takes awhile; so while we’re moving steadfastly through it, we’re continuing in our mission to bring this test market line to our girls.

 I’ll be sending out the email in a couple of weeks with the ship date for the clothing and turn on the ordering function at the website. Yippee!

Clothing & Funding Update

February 11th, 2008

Hi everyone,

 Well, I hope it’s warmer where you are, but here in Michigan we’re enjoying single digit temps.  It’s been a crazy few weeks and I’ve had my New Year’s resolution to get this blog updated more often bouncing around my head.  So hear I am to complain about the cold and the abundance of sick germs that seem to be everywhere, and more importantly to let you all know what is going on.

 First of all a huge thank you to all who are watching and waiting for me to get these clothes out the door!!  It’s been such a fun, crazy, hectic, and tense time getting things going.  We are having the sizing samples made this week so that we can test out the smallest and largest sizes for fit.  When you make a design you use a fit model in a middle size and then you “grade” the pattern up and down to the other sizes.  Once these samples are tried on and either approved or adjusted we can put the clothing for our production test market sample into production. 

Once that happens, I will send out an email to the list and let people go ahead and place orders.  We are only making 600 peices to start, so the email will ensure people get what they want first.  Because we are doing a smaller run initially, I will email the list to ask for their preferences in colors because we won’t be able to offer all colors on the test market run. 

Outside of getting the clothing test market run ready to go, my big push has been for funding.  I have been talking to lots of angels and am excited about some prospects that are coming up in the next several weeks.  One of my challenges has been that the majority of angel investors (high net worth individuals) tend to be rather far removed from the problem I am addressing.  In other words it takes most people a fair chunk of their lives to build up the wealth required to invest.  The more I can show them, things such as the responses I have received on my blog or the many touching and wonderful emails people have sent, the better they are able to “see” the problem.

 Once we have funding we’ll be able to expand our sizing (to include both Above Average and Plus Sizes, initially and then eventually to Slims and finally Average) and our line and produce more clothes to serve our community.  We’ll offer more colors and we have some very cute items in development such as a hoodie pulloever and pleated skort that we can’t wait for you to see.  We’ll also be able to start developing the social network which will become the heart of the RealKidz community.

Well thanks for your comments and your support!  It makes a huge difference to me and helps me to keep fighting the good fight!! 

Keepin’ It Real!!

 Merrill

Preparing for Launch!

January 26th, 2008

Well it’s been an eventful month since my last post. I really will get better about posting more often! In fact, I’ll make that my new year’s resolution.

RealKidz has undergone some changes and made some strides forward. We’ve seen a slight change in the guard. I have hired Stephanie Milanowski to be our head designer. She’s amazingly talented, driven, creative, and I’m fortunate to have her on board. She’ll be taking over managing the production of the clothing from me, so we’re in the hand over process currently. It will be a huge relief to have the production in her capable hands and will enable me to focus more on funding the business and marketing the clothing line.

I’ve also hired Al Bacon of B2B CFO to function as my CFO on a part-time basis. His 25+ years of experience will provide a solid foundation for the management of our financials and will provide the voice of experience as a trusted advisor.

I’m still looking for a part-time administrative assistant, but have interviews lined up. It will be awesome to have some help with the day-to-day running of the business.

We’re so close to production, I can almost taste it!! We ended up changing our line from a fall/winter line to a spring/summer line so that pushed us back a few weeks. I’m really excited about our product though. It’s looking great and we’re just putting the finishing pieces in place to get production running.

As far as funding goes, we’re starting to get some interest from angel groups locally and in the Midwest. I’m hoping that my recent successes at some local elevator pitch competitions are good omens of things to come.

Finally, I’m continuing to balance the needs of family, school and a growing enterprise. It was a challenging week this past week with a sick kid and husband, a test due for my Corporate Governance class, competing in a Quick Pitch competition, interviewing admin candidates, and preparing the website for the launch of the upgraded version including the catalog where people can see pictures of the actual product!

Busy Month for RealKidz

December 3rd, 2007

Wow! It’s December and I can’t believe how quickly time has flown by! November was a crazy hectic (but exciting) month and I have been remiss in keeping this ole blog updated.

I’ve been working on sourcing the fabric for the clothing line. This has been the hardest part of getting the clothing line started. I am so stressed about making sure the fabric is the right kind and of top quality. I’ve had to take a crash course on not only sourcing fabric (which is a bit of a mystery in and of itself) but also on properties and qualities of textiles. Needless to say it’s been interesting! This process has taken me to New York’s Garment District and to the Art Institute in Chicago so I’m becoming well traveled.

Scott and I have also been busy giving presentations to groups of investors in order to secure funding to give us the security we need to keep this baby running. It has gone well and we’re excited about the people we’re speaking with who are interested in investing. I feel incredibly blessed by our potential investors so I’m hoping that the whole due diligence process goes smoothly and well and the deal can be wrapped up soon!!

Our web developer has completed the design for our online store and the backend admin portion. I’m more excited than ever to fill it out with clothing and launch that portion of the website.

We’re also gearing up for a presentation to a local research hospital in the area for a potential relationship on the social network. It’s extremely important to me to have research based information to provide for our families and this is a wonderful opportunity to showcase a phenomenal local institution.

Well, I’ve gotta go order some fabric now!!

Keep it Real!!

Merrill

Great Halloween

November 1st, 2007

My sister and I have agreed that Halloween is the national Children’s Holiday!! Both my kids and my nephews were super psyched for the BIG day!

My kids had a half day at school, so I took the day off. I took them to school where my son’s house (grades K-1) had Halloween workshops which I helped with, then the whole school had a Halloween parade where all the kids could see one another in their costumes. They started it out with the upper grades winding through the lower house and then they wound their way back to the upper house where the lower grades walked through on their way back to their houses. Everyone ended the day with a party in their own classrooms where lots of sweets and treats and stories and poems were shared by all.

My son was Bobafet this year and my daughter joined with two of her friends to be the three muskateers. We had fun putting together their costumes; and, between Juan, Gabi and myself, we were able to pull off a darn good looking muskateer outfit!

I brought Ruben and the three muskateers home from school and they played while I got the traditional chili and cornbread ready. At six, Juan headed out with the kids and the neighbors and I manned the candy bowl. All the festivities were done with the neighbors and extra muskateers back home and our kids in bed by 8:30 whew!

Another Halloween done and gone! Now it’s time to change the decorations over to Fall for Thanksgiving!

I hope you had a great Halloween and are having a great fall!!

Keep it Real!

Merrill

Quick RealKidz Update

November 1st, 2007

Hey there everyone,

It’s been too long since my last post because it’s been a crazy exciting time these last couple of weeks! I have had just a string of exciting events that I’d love to share with you.

First, RealKidz now has an award winning, phenomenally talented designer, Stephanie Milanowski. Her most recent projects were for Green Daisy, Inc. where she designed, among other things, a super cute line of pajamas. She’s done projects for the Museum of Modern Art in New York and Michigan’s own Frederick Meijer Gardens. Scott and I are very excited to have her on board and can’t wait to see what she will create for us!

Second, we have contracted with a great web development firm, MetaSpring, to build out our store and to work with us to create the RealFamz social network. We’re very excited to have these talented people working with us on this project.

Third, we’ve received our first production ready patterns so I’m sourcing fabric and we should see our designs become real clothing very soon!! Woohoo!

Fourth, we have begun conversations with a local nationally renowned children’s hospital to see how they would like to be involved in the social network. I am extremely excited about this opportunity because I feel it is vital to have solid, research-based information available to our parents as they try to incorporate healthy lifestyle choices at home. There is so much competing information out there and much of it is bad, based on opinions not research, and harmful both emotionally and physically.

It has been a wonderfully busy time and I’m excited to see what great things are going to happen in the weeks to come!

As always Keepin’ It Real!!

Merrill

How to Win the Weight Battle

October 15th, 2007

Deborah Kotz of U.S. News & World Report wrote a wonderful article on the battle to help children maintain or attain a health weight. This was in the September 10th issue, but I only saw it recently at a doctor’s office. I won’t cover the entire article but I’d like to pull out some of the most interesting and important (IMHO) points.

Research group Trust for America’s Health just published a report indicating that one third of kids nationwide are overweight now and that the percentage of children who are obese has more than tripled since the 1970’s.

Unfortunately, parents and educators are often taking the approach that if we make children feel bad about being fat or scare them half to death, that they’ll be motivated to lose weight according to Joanne Ikeda, nutritionist emeritus at the University of California - Berkeley, who studies pediatric obesity prevention. She says, “It hasn’t worked in adults, so what makes us think it will work in kids?”

While eating too much and exercising too little clearly put children’s health in jeopardy, so might the methods used to change their behavior. As with any losing war, this one lacks a battle plan that everyone agrees upon. While some people think the solution lies in focusing more attention on body weight by screening kids at school and education them about the dangers of obesity. Others worry that these sometimes “overzealous efforts” may push teens into seeking quick and unhealthy weight loss remedies such as risky behaviors instead of incorporating exercise or a more nutritious diet.

About 65% of teens who reported being teased about their body weight were more likely to engage in binge eating which leads to weight gain over time. Further,when parents harp on children’s body wight, their kids are more likely to become preoccupied with achieving thinness (as opposed to becoming healthy). Finally some weight loss strategies that are effective for adults such as daily weighins and restricted diets may trigger diet-pill use and purging in teens.

So how do we help our children without pushing them into bolemia, anorexia or life long obesity? Most experts now favor a positive approach - showing, for example, ways that excercise strenthens the body and refreshes the mind and how certain nutrients in foods help cells, organs and bones grow properly.

GOOD NEWS: There are programs that hundreds of schools are now effectively using to educate our children. Planet Health is a curriculum developed by Harvard University researchers that disguises obesity prevention by integrating healthful messages about the power of food and exercise into various subjects. Students in math class, for example, come to appreciate the importance of reducing TV viewing by calculating the hours they’ve spend overtheir lifetime in front of the set. One study found that middle school girls who had Planet Health in their schools were half as likely to purge or use diet pills as those in schools without it.

Another program which has been adopted by 7,000 elementary schools nationwide is CATCH, the Coordinated Approach to Child Health, which puts focus on good health habits instead of weight. In class, students use a traffic-light system to identify “go,” “slow,” and “whoa” foods and take breaks to do jumping jacks. One study found that the program succeeded at preventing the growth in number of overweight students that normally occurs from grade 3 to grade 5.

AT HOME. Parents will have the biggest impact on their children so the most important thing they can do is to model healthful behaviours - not preach them - by avoiding fad diets, skipped meals, and too much junk food and by hitting the gym and planning active family outings on a regular basis. A slew of studies have shown that teens who regularly eat home-cooked family dinners enjoy healthier weights, higher grades, lower rates of smoking, less depression, and a lower risk of developing an eating disorder.

Make your home conducive to good habits: a fruit bowl on the kitchen counter, cut-up vegetables in the fridge, jump-ropes in the garage, a basketball hoop in the driveway. Introduce healthful foods again and again even if the child refuses to eat them, since research shows it may take 10 to 12 sightings before a picky eater lifts fork to mouth. Don’t enforce a clean-plate rule because while toddlers up to age 4 naturally regulate their own intake, older children eat out of habit, even when they’re feeling full.

Well, I encourage you to check the full article out, but I thought the advice was helpful and based on solid research.

The “Losing Weight” Decision

October 4th, 2007

I was having a conversation with a girlfriend the other day and we got around to the subject of weight loss. Imagine that!! To give you some background, I’ll give you my weightloss history (in a condensed version). I’ve essentially struggled with weight my entire life and I’d say I’ve spent approximately half my life overweight. I was a chunky kid in elementary school. I remember comparing stomach’s with a friend who was also chunky to see who had the bigger stomach. At age 10, my mom and I went on a diet together. By my recollection, I think I lost about 10 pounds. This put me in good shape for my junior high and high school years where I actually was a perfect weight but the stigma had already set in and I remember feeling throughout that period that I was “fat.” Looking back at my pictures, I get frustrated at all that emotional energy that I spent on that when in reality I looked great.

I stayed fairly healthy until about age 24 or 25 when over the course of about a year, I put on almost 60 pounds. There was a triggering event to which I attribute this weight gain, but the pattern was set in motion. I remained this heavy until about a year after the birth of my first child at which point I decided to join Weight Watchers. Over the next year, I took off almost 50 pounds and achieved “Lifetime Weight Watcher” status.

My next trigger event was my next pregnancy where, I swear, the instant I found out I was pregnant I gained 20 pounds! Which, of course, eventually put me over the 200 lb. mark again. I took off about 20 pounds by returning to Weight Watchers, but couldn’t seem to find the motivation to continue with the program. Then I discovered Atkins!! Wow, the weight seemed to melt off. I was able to get back down to a respectable size, just in time for my sister’s wedding.

Time passed and my third trigger event occurred, I applied for and was accepted into the University of Michigan’s Ross School of Business. I again watched the weight creep back on seemingly helpless to stop it. It felt like either concentrate on getting my MBA or concentrate on losing weight but my brain/willpower/whatever?? wouldn’t allow room for both. I started freaking out a bit as I started to see the 200 mark looming closer and closer. By now though I was dealing with school, work, raising kids, a broken wrist requiring major surgery (dominant hand), and plantar fasciatis on both feet which would eventually require surgery as well.

I went to my doctor and begged her for phentermine. She has been my doctor for 7 years and so knows me quite well. She dislikes prescribing phentermine, but, given my inability to exercise and all the other craziness, she was willing to try (provided I stay under strict medical supervision). I’ll never forget when I picked it up from the pharmacy the pharmacist said (in kind of a snotty voice), “You know, most people regain all the weight they lose on this.” I wanted to say, “Yeah, that’s true for most diets isn’t it!” But I didn’t think of it until, I’d gotten home.

Fortunately, for me, it has worked. I have lost about 20 lbs. while using the drug and an additional 10 lbs. outside of it and am still losing. Getting back to my conversation with my girlfriend…I was talking about how it was like I was finally able to make the decision to lose weight. I never seem to know what the trigger for that “I’m ready to lose weight now” decision is. Each time, I have lost weight it was the same…I just made the decision and it actually stuck. This is of course outside of the hundreds of false starts I’ve had. I’ve started a new diet every other week for months on end and would not have the will power to stick to it.

I wonder how it is for other people? I never really felt I was a yo-yo dieter, yet as I read my story I see that trend. Well, my hope is that this is the final up and down and that this will one will stick.